Becoming a thriving local business and ranking #1 on Google does not happen overnight. You have to really work at marketing to get any recognition. How do you make sure that your business gets the attention it deserves? The answer? By following my best local SEO tips.
SEO is created to show your content to the right audience, including your community. It uses keywords and backlinks, among other things, to analyze your website’s relevance and value to readers.
In this article, I’m going to teach you my top five local SEO tips to help you get more leads, traffic, and sales to your website from a local audience. Enjoy!
1. Optimize Your Google My Business Profile
The first local SEO tip is to make sure that you optimize your Google My Business profile. If you haven’t done this already, make sure that you’re registered.
Not only that, make sure that you’ve optimized your profile to get as many leads and sales as possible.
How Do You Optimize A Google My Business Page for Local SEO?
First, you need to claim your business on Google My Business. Next, you need to fill in information about the opening hours, the service you provide, and photos. It’s really important to fill in all the information on the.
Don’t just settle with the minimum. Your My Business page is like a landing page, just like a website. The better optimized it is, the more customers are going to sign up or use your business.
2. Encourage Customer Reviews
The next local SEO tip is to encourage customers to leave reviews. Reviews are your most powerful sales tool. As a local business, the more social proof you have, the more sales you’re going to get.
You can’t influence bad or good reviews. But, if you’ve got happy customers, and you’re confident about your business, encourage your customers to leave reviews.
When other potential customers see your listing, reviews are very powerful in convincing them to visit your business too.
3. Building Backlinks:
Backlinks are the most powerful ranking factor for Google. These are the clickable text that takes you from one website to another when you’re reading an article or a blog.
You should be building backlinks to your website and any of the pages you want to rank on Google. The more you have, the higher you’re going to rank on Google. And, the easier it’s going to be because these are the signs of your authority.
4. Choose The Right Keywords
Number four on our list of local SEO tips is to make sure that you’re going after low competition, high volume keywords. Keywords are phrases that people type into Google to find services and products they want.
If you can rank for the right keywords, you’re going to get more traffic and customers to your site. But the key is to find out which keywords you can realistically rank for. If you compete with high competition keywords, it’s going to be almost impossible to rank. You can find realistic keywords with tools like Ahrefs or Ubersuggest.
5. Content That Matches Keywords
My last local SEO tip is to make sure that you’re setting up location pages for the keywords you want to rank for. Now that you’ve keywords that you can go after and try and rank for, you want to produce content for all of your keywords.
For every single keyword, you would create a location page for that keyword, where the page would be purely about that particular keyword. This gets you a higher chance of ranking on Google. So, make sure that you’re producing a location page for every keyword that you tagged, but also make sure that that page is set up to convert.
Conversion Rate Optimization
How much traffic can you convert into sales on the site? When people land on the pages, is it nicely designed? Have you made sure that your content is concise and easy to read? Is it up to date? Is it educational or entertaining?
Optimizing your website’s content is a great way to turn your readers into buyers. Don’t forget to place a call to action on that page too. If people want to book your restaurant or they want to buy your service, they can quickly do that in a minute or so on your site.
Need More Local SEO Tips ? Download Our Book!
These are my top five local SEO tips to rank your website higher and get more customers and leads and sales from your site. When you follow these practices, you will see better results!
If you want more local SEO tips, feel free to contact me or download our free book, Local SEO Mastery. This book will teach you exactly how to rank your website higher and how to increase your rankings on Google.