Local SEO citations are listings of your company’s information on online directories. It’s an online listing of your business’s name, address, and phone number. These listings are also known as NAP, which stands for a number, address, and phone.
If you go on Facebook, you’ll often see a website’s details. And you’ll find them on other directories like Yelp, Google, et cetera.
In today’s article, we’re going to talk about local SEO citations. I’m going to show you how to use them to rank your website and how to find the best local SEO citations for your website. So, let’s get started!
How Do Local SEO Citations Help Your Rankings?
There is a debate between SEO experts about whether local SEO citations actually work or not. I would say it’s not the most important ranking factor for your websites.
They can be important, yes. But, at the same time, they’re not as important as other SEO factors like backlinks, for example.
That being said, you will see your rankings improve when you’ve listed your website on all of these online directories. This happens because of credibility and visibility, not only to your customers but to Google, as well.
Trust And Credibility:
Authority comes down to creating trust and credibility for your site. So, if Google’s algorithm sees your website listed across dozens of relevant local citations, it looks natural.
Google’s algorithm is then going to crawl that information, and it will see that your website is listed everywhere on the internet. That’s a lot of social proof pointing back to your site.
Visibility And Marketing
Another benefit of local SEO citations is that a lot of these directories get a decent amount of traffic. Quite often for local search terms, you’ll see directories ranking number in the top ten on Google, which means they get a lot of traffic.
A lot of your potential customers are going to be searching and landing on directories. And, if you’re listed on them, that’s going to help you get more traffic and sales for your site.
Creating A Natural Path To Content
When optimizing your site for search engines, you have to emulate the natural path of a normal business because that’s what you want Google’s algorithm to crawl.
Therefore, listing citations across the web, having consistent information, and presenting social proof is going to go a long way in creating credibility, trust, and authority for your business.
How Do You Find Local Citations For Your Website?
Firstly, remember that there are thousands of business directories out there. But you don’t need to be on all of them. Because honestly, most don’t even get any traffic.
Focus on the 20% of business directories that actually get 80% of the traffic. Get a listing on websites like Yelp, Yellow Pages, and Google Maps. All of these sorts of sites have a lot of traffic and it’s well worth investing some time in getting listed on the sites.
Use An Aggregator
The other thing you can do is publish your information on an aggregator. When you do this, the information that you’ve inputted will go to other directories, and you can automate the process.
There’s a paid aggregate tool for citations called Factual. It’s well worth putting your website on there. It’s just a small investment, but it will save you time and effort in getting your website listed across dozens of sites.
Use Reverse Engineering To Find Local SEO Citations
You can also reverse-engineer your competitors to find local SEO citations. Plug your competitor’s website into a website like Ahrefs. Check their backlink profile, who’s linking to them from other directories, and who’s mentioned their website on these citations.
Reverse engineer what local SEO citations your competitors are using. Then, you can try to get the same ones. Just focus on the top-ranking results and go through those citations and sign up for them.
How You Can Make The Most Of Local SEO Citations:
Focus on consistency. Having different phone numbers or different names for your business listed across the internet doesn’t look very good in the eyes of the customer or in the eyes of Google’s algorithm.
Make sure that every time you post a citation, you’re using the same information consistently. Always use the same phone number, always use the same address, and always use the same business name. When customers see two listings with different information, it doesn’t look very credible.
So, if you want to maintain credibility, be consistent with your content. And as I said before, try to focus on the citations that are actually getting traffic and actually getting visibility.
To Wrap Up:
Local SEO citations help by creating credibility, trustworthiness, and authority in the eyes of your customer and Google’s algorithm. But you can’t ignore other ranking factors that are potentially more important.
Backlinks, getting content on your website, and doing your keyword research are more important than citations. Sure, business directories and citations will help your site, but you can’t ignore the other ranking factors too.
If you want more local SEO citation tips, then feel free to download my book, Local SEO Mastery. It’s completely free and it’ll give you loads of helpful strategies that will rank your website higher and get you more leads, traffic, and sales to your local business.