Overview:
Goal:
Qualified Leads & Conversions
Action Plan
We moved to a conversion-focused approach to this client’s SEO and marketing strategy.
Using our on-page optimization process and local optimization, we increased their conversion rates on page and local visibility.
Before And After:
- 350% increase in total website conversions, 162 vs. 36
- 341% increase in organic website conversions, 106 vs. 24
- 886 total calls in 1 year
Industry Specific Results:
Average close rate in the auto repair industry: 50-80%
Average Sale Value: $550
Average Lifetime Value: 5 years (3 visits per year at $550)
Total Leads: 165 website conversions + 886 calls from Google listings = 1,051
1,051 total leads – close rate 50% (low end) = 525.5 customers closed
1,051 total leads – close rate 80% (high end) = 840.8 customers closed
Marketing by Math
Low End ROI:
- 1 lead = $8,250 over 5 years
- 525 leads paying $1,650 a year for 5 years
- Annual ROI - $866,2505 Year ROI - $4,331,250
- 1 lead = $8,250 over 5 years
- 841 leads paying $1,650 a year for 5 years
- Annual ROI - $1,387,650 Year ROI - $6,938,250
WHY IS THE CASE STUDY URL ANONYMOUS?
We can’t reveal the URL of this website, as we’d like to protect our client’s websites identity/niche.
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