The Internet is full of ways to improve your on-page local SEO to rank higher on Google and gain more leads, traffic, and sales for your local business. But as a reader and learner, it can get messy because of the sheer volume of these tips.
So, let me try to break the information down for you into 3 easy steps.
Let’s start off by understanding that the process of on-page local SEO isn’t a complicated one at all. If you follow the formula that I’m about to share with you, then you will learn exactly how to rank #1 on Google.
Step 1: Where’s the competition at?
The first step is to make sure that you reverse engineer your competitor’s content because you want to figure out what they’re doing and how they’re outranking you.
So, how do you do that?
These will analyze your competitor’s content and automate the process so you don’t need to manually click through every single result on Google.
This will help you figure out how long your content should be, which keywords you need to include on the page, how you should optimize your titles, and what sort of questions you should answer on your page.
Ultimately, using this information, you can write content that’s better than your competitors and outrank them. Here’s a detailed article on analyzing your competition.
A plus point is that your content will be more updated, more comprehensive, and a more useful resource, which means that customers on your page are more likely to convert.
Step 2: Dedicated keyword pages
Once you dissect your competitor’s content and alter your content accordingly, it’s time to create dedicated pages for each of the keywords you’re targeting.
So, let’s say that you’re a plumber in the New York area.
What you can do is create a dedicated landing page just for plumbers in New York. And when you publish it, you should structure the URL so it’s specifically targeted towards that keyword.
For example, it could be plumbing.com/new-york-plumbers. And you replace the words after “/” with whichever keyword you’re targeting.
This signals to Google that you’re targeting that specific keyword. Now also on-page, you should have titles around plumbing in New York.
Your content should be answering any questions around that, and you should try and figure out what your customers are looking for when they type this in Google.
The reason behind this is simple: if you have a single landing page that’s targeting different keywords like plumbers in New York, plumbers in Texas, plumbers in Manhattan, it’s confusing to Google and to the customer.
Instead, create a separate page for every single keyword and make sure you stay targeted. This makes it easier to convert traffic into sales, which is the most important goal.
Step 3: Conversion rate optimization
The better your on-page metrics are, the more engaged people are on your website, and the higher the chance of Google ranking your content on top.
If you write amazing content, you may rank #1 for a few weeks. But if people jump on your page and bounce straight off because your content is subpar, you’re not going to be at #1 for a long time.
Google is going to measure your on-page metrics and say, wait a minute, people aren’t interested in this content. They’re not engaging with it. They’re jumping off within a couple of minutes. And therefore, we shouldn’t rank this content #1 anymore.
So, it’s highly important to optimize for the traffic that’s landing on the page to convert them.
How to optimize traffic on your page
There are a few tricks you can use.
The first one is to optimize for mobile devices.
Make sure that when people land on your page using their mobile phone (which the majority of users do), it’s a clean and simple design and is easy to use on a phone. Also, ensure that your page speed is as fast as possible.
If your page takes a long time to load, people will not have the patience for it. They’re going to land on the page and bounce off because they couldn’t be bothered to wait for a few seconds for your content to load.
And seriously, this comes down to like a few seconds. So, the faster your content is to load, the better your on-page conversion rate will be.
You also want to make sure that there’s a clear call-to-action with your content.
So, when people land on your page, direct them to exactly what they’re supposed to do next. That may be booking a call, signing up for a quote or buying your service or product online. Whatever they need to do next, make sure it’s right there on the page.
You can do this by having minimal distractions and ensuring that your content is clean as they land on it.
One last way that can help your conversion rate optimization is social proof – here’s an example.
So, if you can include reviews or testimonials from previous happy customers, that will go a long way in convincing new traffic that has just landed on your website and doesn’t know who you are, to sign up, engage or buy your service.
And isn’t that what we all want!
Well, that’s it – optimizing your on-page local SEO in 3 simple steps.
If you want more local SEO tips, feel free to download my book “Local SEO Mastery”.